I like reading articles about Twitter these days and found a website that I visit almost everyday – http://www.chrisbrogan.com. Here’s part of an article on “First steps in Twitter for Business”:
- Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
- Add a picture. ( Shel reminds us of this.) We want to see you.
- Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
- Point out interesting things in your space, not just about you.
- Share links to neat things in your community. ( @wholefoods does this well).
- Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
- Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
- Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
- Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
- Talk about non-business, too, like @astrout and @jstorerj from Mzinga.